Mohamed Abbas, the dynamic founder and CEO of Wafy, is no stranger to innovation and leadership. Also the driving force behind GT Medical, Abbas is a seasoned entrepreneur whose ventures span IT, pharmaceuticals, and medical equipment. Recognized by Forbes as one of the top 10 Middle Eastern business leaders to watch, Abbas continues to make waves both locally and globally.
With a strong background in operations management, business planning, marketing, and negotiation, Mohamed Abbas is a proven business development expert with a clear vision: to make Wafy the go-to platform for discovering everything Saudi Arabia has to offer.
Wafy: The Ultimate Super App
At its core, Wafy is more than just an app—it’s a comprehensive digital ecosystem. Branded as a “Super App,” Wafy combines features that would otherwise require over 60 separate applications. Whether it’s event listings, ticketing, articles, or location directories, Wafy has it all in one seamless platform.
Wafy is Saudi Arabia’s most trusted content aggregator, offering rich and real-time coverage of entertainment, culture, tourism, and sports. It curates engaging, light, and relevant content that keeps users informed and entertained, making it a preferred digital companion for millions.
Built for Every Explorer
From event seekers and tourists to culture enthusiasts and casual readers, Wafy caters to all demographics. Whether you’re looking to attend a festival, explore a hidden gem, or dive into Saudi’s rich heritage, Wafy simplifies your search and enhances your experience.
Using advanced smart filters and intuitive search systems, the platform helps users discover experiences tailored to their interests—quickly, efficiently, and enjoyably.
A One-Stop Platform
Wafy aggregates content and services across multiple domains:
- Over 4,500 tourism and cultural experiences
- 500,000+ mapped locations, shops, and attractions
- 5,000+ archived stories and articles
- Daily content updates from trusted sources
- Ticketing integration for events and experiences
It offers comprehensive listings for cafes, museums, shopping malls, seasonal festivals, historical landmarks, and more—making it the ultimate lifestyle and discovery app for Saudi Arabia.
User-Centric Excellence
The app’s front end is sleek and user-friendly, while the back end is robust and scalable. This strong technical foundation has led to zero crash reports and consistently increasing traffic and downloads.
Wafy has achieved a remarkable 80%+ conversion rate and has helped generate hundreds of millions of SAR in ticket sales for Saudi event organizers. It boasts a 4.5-star rating on both the Apple App Store and Google Play, and reached 1.2 million users by 2021—a milestone many similar platforms have struggled to hit, especially during global downturns.
Strategic Content Pillars
Wafy’s content strategy is built on five powerful pillars:
- Educate – Daily articles on trending topics, news, and events.
- Remind – Curated lists and recommendations for things to do.
- Transact – Seamless ticketing for events and experiences.
- Share/Review – User-generated content and ratings to build community trust.
- Re-attract – Personalized journeys to increase loyalty and engagement.
Wafy has succeeded in transforming FOMO (Fear Of Missing Out) into its brand DNA, ensuring its users always know what’s happening and what not to miss next.
Multi-Lingual, Global Reach
In its mission to bring Saudi Arabia to the world, Wafy recently expanded its content offering into nine languages, including English, Arabic, Chinese, German, Spanish, French, Turkish, Urdu, and Balinese. With this move, the platform can now reach up to 63% of the global population.
Even before this multilingual expansion, Wafy was already attracting 1.5 million views monthly with just English and Arabic—highlighting the platform’s global appeal and potential for cross-border growth.
A Gateway to Experiencing Saudi
Since launching in 2016, Wafy has consistently delivered high-quality, Saudi-focused content. Its archive features thousands of stories covering:
- Culture & heritage
- Travel & tourism
- Events & entertainment
- Sports & recreation
Each story is curated with accuracy and depth, offering readers insightful glimpses into the Kingdom’s evolving landscape. The platform also works closely with local initiatives to promote Saudi Vision 2030 by supporting tourism, local experiences, and cultural exchange.
The Numbers Tell the Story
- 4,500+ experiences listed
- 5,000+ featured articles
- 500,000+ mapped establishments
- 1.2M+ users (as of 2021)
- 1.5M+ monthly views
- 80%+ conversion rate
- Hundreds of millions SAR generated in ticketing
Looking Ahead: Global Expansion
While no official announcements have been made, all signs point to Wafy’s ambitions extending beyond Saudi borders. With its scalable infrastructure, multilingual support, and growing content portfolio, international expansion seems not just likely, but imminent.
Abbas believes in the global potential of Wafy. As Saudi Arabia positions itself as a top travel and business destination, Wafy aims to be the digital gateway for locals, expatriates, and tourists alike—connecting them with authentic experiences and opportunities across the Kingdom.
Why Wafy Stands Out
Wafy’s success lies in its ability to combine utility with inspiration. It doesn’t just show users where to go or what to do—it tells them why they should care. With curated content, smart tech, and a focus on user satisfaction, Wafy has carved a unique niche in the crowded digital landscape.
As the Kingdom’s culture, entertainment, and tourism scenes continue to thrive, Wafy remains at the forefront, ensuring no moment or memory is missed.
Explore Saudi Arabia the Smart Way.
Visit: www.wafyapp.com
